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Affiliate Tip #1: Add Your Own Unique Slant
Affiliate Tip #1: Add Your Own Unique Slant– Michel Fortin
Stop being so lazy with affiliate marketing!
An affiliate program is where you can link to someone else’s offer with your special ID and get paid commission every sale you make. This process “seems” really hands-off and easy because there’s no product creation or customer support involved… just send traffic to a proven offer!
Here’s the problem.
Most marketers are lazy and don’t realize that affiliate marketing has its own disadvantages. It’s tougher to build a list using affiliate marketing, tough to convert and split test, and you have to devote most of your effort to pre-selling and marketing that affiliate product.
What the heck do you need to know about affiliate marketing in order to pull in decent results?
If you’re serious about affiliate marketing, setup a squeeze page that gets people on a mailing list first and redirects to the affiliate offer. Send traffic to that page using forum posts and articles.
Even if they don’t buy right away, you can keep broadcasting to that list every day with reminders about benefits for that offer… things they might have missed or even things you thought about the vendor didn’t.
For example, once I promoted an affiliate offer about how to create iPhone apps and I wrote a quick follow-up asking people… what if you thought of eBay or AdWords before anyone else? What if you registered even one or two English-word domain names like Business.com or About.com before anyone else? What would those be worth today?
What’s great about this is the product originator practically wrote your e-mails for you. You can copy huge chunks of the sales letters and add them as e-mail follow-ups… then add a call-to-action at the end of the e-mail so people can click your affiliate link to get back to the page.
Even if they don’t buy that offer, you can eventually hit them with a different but related affiliate offer as well.