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Archive for the ‘News’ Category

October 6th, 2009

Google Sidewiki Blockers

Google Sidewiki Blockers

screenshot 150x150 Google Sidewiki BlockersThis post is not meant to be a commentary about Google Sidewiki, but rather serves as an updated list of the most recent tools and applications that have been built to attempt to block Sidewiki from appearing next to your website if you don’t want it to.

Michel and I will be keeping a very close eye on this story, and will update this list as new tools and applications are built to put the control back in the hands of website owners.

We will be posting our own commentary very soon on Sidewiki and how it may effect your your online business. But in the meantime, please refer to this list of available tools, which will be updated as they come available.

UPDATE: We’ve now posted our own commentary on the Google Sidewiki controversy, and welcome your comments and thoughts on the subject.

We encourage all comments to take place on our own public real estate space, using our own commenting functionality. We’ve spent a great deal of time and money on building an open community, and we feel that to use Sidewiki to voice your opinions, instead of our built-in commenting functionality, is likened to spraying graffiti all over our home. So, please, respect our home and speak to us in the manner we have set out for you to use. We’re listening…

Latest Sidewiki Blocking Tools and Scripts

Please note, the following list of external links is for your reference and convenience. We cannot take responsibility for the content of these links and suggest you do your due diligence is researching these resources before installing anything on your website.

If you know of any additional tools or scripts that have not yet been added here, please comment below and we will add them.

Latest Suggested Strategies for Dealing With Google Sidewiki

Anti-Sidewiki Activism Options (help tell Google NO)

Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

July 13th, 2009

Affiliate Tip #5: Write Emails And Posts In One Sitting

Affiliate Tip #5: Write Emails And Posts In One Sitting

iStock 000004792809XSmall 150x150 Affiliate Tip #5: Write Emails And Posts In One SittingEditor’s Note: This is the fifth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy!
– Michel Fortin

The best favor you can do for yourself and your business is to always focus on one task at a time, and always finish what you start.

How the heck do you do that on the internet, when there are distractions everywhere you look, and in affiliate marketing… when there are new offers every day ripe for you to promote?

The answer is: if you’re going to promote a new affiliate offer, write all your emails and blog posts in one sitting, before you get bored or distracted with another offer.

Sounds intimidating? It doesn’t have to be.

Remember that when you promote someone else’s offer, they tend to give you at least one cut-and-paste email. Schedule it as a future broadcast and paste it in as-is, because time is limited!

If the email they provide is more than a page long, I’ll split it up into two parts and schedule the second email to go out a week later.

Once you have those first couple of emails, look at the sales letter and see if there are any huge chunks of sales copy you can paste into an email to further promote the offer.

Any decent sales letter usually has an interesting story, a benefit list and a feature list… so there’s three more emails right there.

After checking out the sales letter, I’ll tend to think of one or two things the sales letter hadn’t thought of, and I’ll write two quick emails explaining each one. Emails don’t have to be long, just a couple of paragraphs will do, with a call-to-action at the end to get people to click on your affiliate link.

And finally, I’ll type up a couple of reminder emails for people who might have missed the offer and need to see it again.

Now you have 7 or 8 emails to promote the affiliate product. Don’t save them in a text file for later… schedule them in your autoresponder right now to send out a month apart.

Using this technique, you can schedule over six months of email promotion for just one product, in 10 to 30 minutes.

If you were really motivated, you could find the hottest converting products in your niche (I prefer to look at the Clickbank marketplace since those sort by the best pulling offers first) and in one day, fill up your autoresponder with affiliate email promotions.

Or simply make it a point to add one new offer to your autoresponder every Monday morning, before you do anything else.

If you have a blog of your own, you only need to write posts and schedule them on the same dates the emails get sent out… don’t overthink it.

That’s the key to finishing what you start: work in sprints so you can schedule it on a timer and not have to work on that promo, or even think about that promo ever again!

I hope you enjoyed this series on affiliate marketing. Please leave your comments below so I know people like it and I can write more of these. If you want back-issues, here they are!

1. Add Your Own Unique Slant to the Offer.
2. Interview the Originator or Add Your Own Bonuses.
3. Bring Something to the Table: List and Traffic.
4. Invest in Your Business: Don’t Ask for Review Copies.
5. Write Affiliate email and Blog Posts in One Sitting.

Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

December 26th, 2008

Got Questions? Get Answers!

Got Questions? Get Answers!

coming soon Got Questions? Get Answers!If you’re an entrepreneur, a marketer, or a small business owner, this is the place to get answers to your most pressing marketing and online business questions.

Hi. We’re Michel and Sylvie Fortin. Michel is a sought-after Internet copywriter while Sylvie owns one of the most in-demand freelance outsourcing companies on the web.

Yes, we’re married. But what you may not know is that, both individually and together as a team, we were instrumental in generating hundreds of millions of dollars online since 1992.

We were the “secret weapons” working behind the scenes of some of the most successful and most envied online marketers in the world, as well as some of the most profitable marketing campaigns in the history of the world wide web.

If you have a question about marketing online or off, this is the place. In here, we will answer some of the most burning questions marketers have. In fact, they will be your questions!

Yes, that’s right! You will be the one helping us generate content, because you’ll be able to ask your questions. If selected, we will answer it right here on this board. We might even have special guest experts, or even create videos to show you how.

Best of all, we will do it for… FREE!

We Might Surprise You, Even Shock You.

We won’t hold anything back. Yes, we are positive people. But don’t kid yourself. Life is not all roses. In fact, if you’re not successful yet, chances are you’ve been duped, carrot-dangled, or distracted at some point. And we’re sorry to say, but a lot of it is your own fault.

So be prepared, because we will be going off on rants from time to time.

book 150x150 Got Questions? Get Answers!If you’ve read Sylvie Fortin’s scathing and highly controversial exposé on the stupid mistakes marketers make, Internet Marketing Sins, or Michel Fortin’s white paper on the decline of worn-out, overhyped sales tactics online, The Death of The Salesletter, you know we don’t sugarcoat or pull any punches.

We’ll try to keep this blog clean. But we will be blunt. We will be straightforward. And we will peeve a few people off. So if you’re faint of heart, this is not for you. Consider yourself warned.

However, if you’re ready to hear the solid, unvarnished truth, and you’re ready to make an honest living online using proven strategies and tactics, then stick around. You might learn a thing or two.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »