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Friday, May 1st, 2009

Affiliate Tip #2: Interview Or Add Your Own Bonuses

Affiliate Tip #2: Interview Or Add Your Own Bonuses

istock 000000931568xsmall 150x150 Affiliate Tip #2: Interview Or Add Your Own BonusesEditor’s Note: This is the second in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy!
– Michel Fortin

As someone who runs affiliate programs for over 50 of my own products, I can tell you 99% of affiliates are worthless.

They’ll signup and send no traffic, or send traffic and only bring in a couple of sales. What’s the common thread behind all these affiliate failures I see again and again? It comes in two parts: not making an effort, and not bridging their mailing list to your offer.

I would be thrilled if an affiliate came to me and said:

“I want to interview you for 20 minutes about (a topic directly related to both our products and skills). My list contains (size of list) subscribers, and the last offer I promoted converted at (this percentage) and brought in (this amount of sales). I’ll record the interview, convert it into downloadable form and get it out to my subscribers within 24 hours, with a link back to your offer with me as the affiliate, at the end of the interview. What’s a good time for me to call you up?”

Do you see all the points this e-mail hit?

Most important: this affiliate already brings in results. He has a decent sized list, already had a previous success promoting affiliate offers in this niche. He’s doing most of the work: he chose the topic, he will be interviewing you, calling you, and recording the call.

He’s also going to take immediate action once the interview is finished, and promote this offer to his subscribers within 24 hours.

When you interview the product originator with you as the affiliate, it shows that you care about giving your subscribers a good offer, and not just cutting and pasting the e-mail he gave you.

It shows you have an “in” with the originator so if your buyers aren’t getting support or need a refund, they can get to that person through you… they trust the product originator because they trust you.

Finally, it simply injects your personality into the offer. This offer isn’t being made by some outside source, it’s from you and the originator at the same time.

If the originator isn’t available or you just don’t want to go the interview route, offer one of your products as a bonus to that affiliate offer, that way it’s a blended offer.

If your subscribers trust you but don’t trust the product originator, they can still order from the originator with confidence… because if that product doesn’t deliver in value, your bonus will.

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  • http://www.chiactivate.com/affiliates/ Gordon

    Finally! Someone writes about this. I have always been wondering why my affiliates don’t get me the sales I want even though my health products sell really well in my company’s online store. Thanks so much for the tips!

  • http://www.chiactivate.com/affiliates/ Gordon

    Finally! Someone writes about this. I have always been wondering why my affiliates don’t get me the sales I want even though my health products sell really well in my company’s online store. Thanks so much for the tips!

  • http://www.needmoney.com/ Mogul

    Interesting. We have a large list that we’re trying to figure out how to leverage/monetize without “breaking” it. I like this idea.

  • http://www.needmoney.com/ Mogul

    Interesting. We have a large list that we’re trying to figure out how to leverage/monetize without “breaking” it. I like this idea.

  • http://twitter.com/StephanieMulac StephanieMulac

    Affiliate Tip #2: Interview Or Add Your Own Bonuses – http://tinyurl.com/cj9m63
    This comment was originally posted on Twitter

  • Michael C. Sheward

    @michelfortin

    Robert:

    You pose a number of great points that should lead to success for both the affiliate and the product owner.

    But to assure the best success, the final question shouldn’t be “What’s the best time to call you up?” Rather, the affiliate should ask, “When can we talk about planning and scripting our interview so we each can get maximum mileage from the event?”

    The interview should not be a casual, unplanned conversation. Both parties have specific points they want to make to their listeners and potential customers on the call. Those topics need to be addressed and planned out in advance, just as you would a sales letter. Going in cold to the interview will reduce your effectiveness to achieve maximum sales. After you hang up, It also will have you thinking that you wish you would have said one or two other points that just didn’t come to mind.

    One other thing. When I speak of scripted, I mean talking points. DO NOT read your script. Everytime I listen to a teleseminar where someone is reading their notes, I start being sold on the fact that they don’t know their product or sales points very well. Be confident, be strong, be conversational.

    Michael C. Sheward
    President
    Management Communications Strategies
    Fairfax, VA
    [email protected]

  • Michael C. Sheward

    @michelfortin

    Robert:

    You pose a number of great points that should lead to success for both the affiliate and the product owner.

    But to assure the best success, the final question shouldn’t be “What’s the best time to call you up?” Rather, the affiliate should ask, “When can we talk about planning and scripting our interview so we each can get maximum mileage from the event?”

    The interview should not be a casual, unplanned conversation. Both parties have specific points they want to make to their listeners and potential customers on the call. Those topics need to be addressed and planned out in advance, just as you would a sales letter. Going in cold to the interview will reduce your effectiveness to achieve maximum sales. After you hang up, It also will have you thinking that you wish you would have said one or two other points that just didn’t come to mind.

    One other thing. When I speak of scripted, I mean talking points. DO NOT read your script. Everytime I listen to a teleseminar where someone is reading their notes, I start being sold on the fact that they don’t know their product or sales points very well. Be confident, be strong, be conversational.

    Michael C. Sheward
    President
    Management Communications Strategies
    Fairfax, VA
    [email protected]

  • http://twitter.com/corymiller303 corymiller303

    two good posts on affiliate marketing: offer a unique slant http://bit.ly/TIGr4 & add bonuses http://bit.ly/19L3kU
    This comment was originally posted on Twitter

  • http://twitter.com/ithemes ithemes

    two good posts for affiliate marketing: offer a unique slant http://bit.ly/TIGr4 & add bonuses http://bit.ly/19L3kU
    This comment was originally posted on Twitter

  • http://twitter.com/TheAffiliateGuy TheAffiliateGuy

    How to pre-sell your affiliate offer and give it instant credibility ~ http://bit.ly/19L3kU
    This comment was originally posted on Twitter

  • http://twitter.com/remarkablogger remarkablogger

    Reading: Affiliate Tip 2: Interview Or Add Your Own Bonuses http://tinyurl.com/cj9m63
    This comment was originally posted on Twitter

  • http://remarkablogger.com/ Michael Martine – Remarkablogg

    The idea is great, but the email template is the clincher. Good stuff!

  • http://remarkablogger.com Michael Martine – Remarkablogger

    The idea is great, but the email template is the clincher. Good stuff!

  • http://www.needmoney.com/ Mogul

    Slick suggestion. Thanks for this, will try on my list.

  • http://www.needmoney.com/ Mogul

    Slick suggestion. Thanks for this, will try on my list.

  • http://twitter.com/luisgalarza luisgalarza

    Affiliate Tip #2: Interview Or Add Your Own Bonuses http://tinyurl.com/cj9m63 #dimt x @michelfortin
    This comment was originally posted on Twitter

  • http://www.therealmikegriffin.com/ Mike Griffin

    The two posts have great content. One thing is wrong: calling 99% of affiliates worthless. Fact is most of that 99% are trying to learn what to do – it’s not that they are not trying or are ‘worthless.’ They probably don’t have a list and their traffic level is not where it needs to be yet. I’m sure they would love to make money – everyone starts somewhere.

    I don’t disagree with 1% of affilitates delivering 99% of the sales but to class the other 99% as worthless is a disservice.

    Perhaps an opportunity for you Robert to make an affiliates course.

  • http://www.therealmikegriffin.com Mike Griffin

    The two posts have great content. One thing is wrong: calling 99% of affiliates worthless. Fact is most of that 99% are trying to learn what to do – it’s not that they are not trying or are ‘worthless.’ They probably don’t have a list and their traffic level is not where it needs to be yet. I’m sure they would love to make money – everyone starts somewhere.

    I don’t disagree with 1% of affilitates delivering 99% of the sales but to class the other 99% as worthless is a disservice.

    Perhaps an opportunity for you Robert to make an affiliates course.

  • Marlene

    This gives me a boost, because, although I don’t even have my site up yet, this was an idea I had for selling affiliate products – and your post has laid it all out for me. Your post also made it apparent that I’d better have some decent traffic stats and be able to show success in selling SOMETHING, before I give it a go. Thanks for sharing.

  • Marlene

    This gives me a boost, because, although I don’t even have my site up yet, this was an idea I had for selling affiliate products – and your post has laid it all out for me. Your post also made it apparent that I’d better have some decent traffic stats and be able to show success in selling SOMETHING, before I give it a go. Thanks for sharing.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »