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Friday, April 24th, 2009

Affiliate Tip #1: Add Your Own Unique Slant

Affiliate Tip #1: Add Your Own Unique Slant

istock 000006789711xsmall 150x150 Affiliate Tip #1: Add Your Own Unique SlantEditor’s Note: This is the first in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy!
– Michel Fortin

Stop being so lazy with affiliate marketing!

An affiliate program is where you can link to someone else’s offer with your special ID and get paid commission every sale you make. This process “seems” really hands-off and easy because there’s no product creation or customer support involved… just send traffic to a proven offer!

Here’s the problem.

Most marketers are lazy and don’t realize that affiliate marketing has its own disadvantages. It’s tougher to build a list using affiliate marketing, tough to convert and split test, and you have to devote most of your effort to pre-selling and marketing that affiliate product.

What the heck do you need to know about affiliate marketing in order to pull in decent results?

If you’re serious about affiliate marketing, setup a squeeze page that gets people on a mailing list first and redirects to the affiliate offer. Send traffic to that page using forum posts and articles.

Even if they don’t buy right away, you can keep broadcasting to that list every day with reminders about benefits for that offer… things they might have missed or even things you thought about the vendor didn’t.

For example, once I promoted an affiliate offer about how to create iPhone apps and I wrote a quick follow-up asking people… what if you thought of eBay or AdWords before anyone else? What if you registered even one or two English-word domain names like Business.com or About.com before anyone else? What would those be worth today?

What’s great about this is the product originator practically wrote your e-mails for you. You can copy huge chunks of the sales letters and add them as e-mail follow-ups… then add a call-to-action at the end of the e-mail so people can click your affiliate link to get back to the page.

Even if they don’t buy that offer, you can eventually hit them with a different but related affiliate offer as well.

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  • http://mynetmarketingland.com/blog1/ Franck Silvestre

    Right, affiliate marketing products are tough to track and split test.

    When I first started, I used to promote them directly, but now I prefer to create my own product, and then, sell the affiliate product in the back end.

    Much better like this (for me).

    Franck

  • http://mynetmarketingland.com/blog1/ Franck Silvestre

    Right, affiliate marketing products are tough to track and split test.

    When I first started, I used to promote them directly, but now I prefer to create my own product, and then, sell the affiliate product in the back end.

    Much better like this (for me).

    Franck

  • http://www.gettingunstuckllc.com/ Terrie Wurzbacher

    As usual Michel and Sylvie you did a phenomenal job of bringing Robert back to your site. He is just amazing at how he can produce products and articles at lightening speed. And he’s so very personable and willing to help everyone. I respect him as a mentor tremendously. Thanks to him I have increased my productivity of blog posts (vlogs actually) and other videos by over 300% in the past 6 weeks. Thanks for having him on your blog. And…way to go Robert!

    Terrie

  • http://www.gettingunstuckllc.com Terrie Wurzbacher

    As usual Michel and Sylvie you did a phenomenal job of bringing Robert back to your site. He is just amazing at how he can produce products and articles at lightening speed. And he’s so very personable and willing to help everyone. I respect him as a mentor tremendously. Thanks to him I have increased my productivity of blog posts (vlogs actually) and other videos by over 300% in the past 6 weeks. Thanks for having him on your blog. And…way to go Robert!

    Terrie

  • http://www.echievements.com/ Ray Randall

    Squeeze pages work because they are opt-in, permit the receiver of the email message to opt-out , and allow the affiliate marketer to stagger messages using an auto responder. Once a series of auto responder messages is written, there may be little need to do more. Affiliate marketers succeed with this message, and their success validates commitment and energy.

  • http://www.echievements.com Ray Randall

    Squeeze pages work because they are opt-in, permit the receiver of the email message to opt-out , and allow the affiliate marketer to stagger messages using an auto responder. Once a series of auto responder messages is written, there may be little need to do more. Affiliate marketers succeed with this message, and their success validates commitment and energy.

  • http://twitter.com/Affil_Ebaya Affil_Ebaya

    Affiliate Tip #1: Add Your Own Unique Slant | Marketers Board: For example, once I promoted an affiliate offer a.. http://bit.ly/SQNoQ
    This comment was originally posted on Twitter

  • http://twitter.com/Warrenpeace21 Warrenpeace21

    Affiliate Marketing with a slant
    marketersboard.com/affiliate-tip-1-add-unique-slant-offer/
    This comment was originally posted on Twitter

  • Mogul

    Yeah, huge hassle getting enough traffic with some offers to do reasonable split-tests.

  • http:///www.needmoney.com/ Mogul

    Yeah, huge hassle getting enough traffic with some offers to do reasonable split-tests.

  • http://drsuccess.actionpopup.com Robert Plank

    Mogul, I agree. Traffic is the achilles heel of most marketers. Paid traffic is tough to make profitable (requires lots of tweaking and 40 conversions before you can really tell anything from testing) and to get any decent amount from free traffic sources, you need a ton of blog posts, articles, and videos.

    All the more reason to send that traffic to a squeeze page with a bribe, so you don’t have to try as hard the next time you need targeted traffic.

  • http://drsuccess.actionpopup.com/ Robert Plank

    Mogul, I agree. Traffic is the achilles heel of most marketers. Paid traffic is tough to make profitable (requires lots of tweaking and 40 conversions before you can really tell anything from testing) and to get any decent amount from free traffic sources, you need a ton of blog posts, articles, and videos.

    All the more reason to send that traffic to a squeeze page with a bribe, so you don’t have to try as hard the next time you need targeted traffic.

  • Mogul

    “If you’re serious about affiliate marketing, setup a squeeze page that gets people on a mailing list first and redirects to the affiliate offer. Send traffic to that page using forum posts and articles.”

    A great example of someone doing this right now is Yaro Starak. The course he’s currently promoting through Shoemoney, JohnChow.com, and Problogger begins with a free eBook “bribe” used as a lure to get on his mailing list. I don’t really want to give him free traffic, but I’d advise marketers here just as an exercise to have a look at his copy/structure and eBook. The “squeeze” page is at http://www.membershipsitemastermind.com/

    You can avoid the mailing list signup and associated lifetime-of-spam by reading the book for free by going directly to membershipsitemastermind.com/masterplan/download.php

    I obviously don’t recommend the course itself, but it’s worth studying his copy, funnel structure, and sales techniques.

  • http:///www.needmoney.com/ Mogul

    “If you’re serious about affiliate marketing, setup a squeeze page that gets people on a mailing list first and redirects to the affiliate offer. Send traffic to that page using forum posts and articles.”

    A great example of someone doing this right now is Yaro Starak. The course he’s currently promoting through Shoemoney, JohnChow.com, and Problogger begins with a free eBook “bribe” used as a lure to get on his mailing list. I don’t really want to give him free traffic, but I’d advise marketers here just as an exercise to have a look at his copy/structure and eBook. The “squeeze” page is at http://www.membershipsitemastermind.com/

    You can avoid the mailing list signup and associated lifetime-of-spam by reading the book for free by going directly to membershipsitemastermind.com/masterplan/download.php

    I obviously don’t recommend the course itself, but it’s worth studying his copy, funnel structure, and sales techniques.

  • http://twitter.com/corymiller303 corymiller303

    two good posts on affiliate marketing: offer a unique slant http://bit.ly/TIGr4 & add bonuses http://bit.ly/19L3kU
    This comment was originally posted on Twitter

  • http://twitter.com/ithemes ithemes

    two good posts for affiliate marketing: offer a unique slant http://bit.ly/TIGr4 & add bonuses http://bit.ly/19L3kU
    This comment was originally posted on Twitter

  • http://twitter.com/TheAffiliateGuy TheAffiliateGuy

    How to Add Your Own Unique Slant to an Affiliate Offer ~ http://bit.ly/TIGr4
    This comment was originally posted on Twitter

  • http://twitter.com/luisgalarza luisgalarza

    Affiliate Tip #1: Add Your Own Unique Slant http://tinyurl.com/r2c986 x @michelfortin #dimt
    This comment was originally posted on Twitter

  • http://twitter.com/freagle_fan freagle_fan

    Affiliate Marketing Tip #1 – Add Your Own Unique Slant to the Offer http://tinyurl.com/r2c986
    This comment was originally posted on Twitter

  • http://twitter.com/freagle_fan freagle_fan

    freagle_fanAffiliate Marketing Tip #1 – Add Your Own Unique Slant to the Offer http://tinyurl.com/r2c986
    This comment was originally posted on Twitter

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